Former PepsiCo and Technology Startup Marketer to Oversee Epsilon and Conversant Teams
Epsilon?, a global leader in creating connections between people and brands, and its digital media arm Conversant?, today announced the hiring of Jeff Fagel as Senior Vice President, Head of Marketing. Based in Chicago, he reports to Bryan Kennedy, Chief Executive Officer, Epsilon/Conversant.
Fagel will play a key role at Epsilon and Conversant, partnering across the organization to grow relationships with customers and strengthen its leadership position in the data-driven marketing, intelligence and digital media space.
"I'm excited to add a marketing leader with deep data, digital, retail and brand experience to further differentiate the Epsilon and Conversant businesses from the competition. Today's marketers must provide a measured return in sales on every dollar they spend and Jeff understands this, having spent the majority of his career as a brand side marketer," said Kennedy. "As a company we’re evolving in many ways, but the constant is our expertise leveraging data to fully choreograph how we connect with consumers across all channels and devices, while proving incremental return on marketing investment. The combined Epsilon and Conversant expertise is vital to delivering revenue growth and client success. Jeff and his team will be key in helping us carry this mission forward.”
Fagel brings more than 20 years of marketing experience with him to his new role, including a proven track record of scaling teams and delivering successful go-to-market plans. He spent the majority of his career on the client side, where he held multiple retail and CPG marketing leadership positions at PepsiCo, Gatorade, Frito-Lay, ConAgra and Sears Holdings.
“I join at a key inflection point in the marketing industry where the traditional way of thinking needs to evolve as CMOs have struggled to orchestrate and prove the impact of marketing spend across a growing list of complex channels,” said Fagel. “Epsilon and Conversant have proved that the orchestration and optimization of marketing across multiple channels is not only possible, but is central to driving predictable and measurable results. This new role presents an opportunity to shift the marketplace conversation, re-imagining what’s possible and driving the industry towards more targeted and accountable solutions."
Fagel was most recently Chief Marketing Officer of Eyeview, where he helped position Eyeview as the leader in outcome-based personalized video marketing. Prior to Eyeview, Fagel was CMO for multiple brands acquired by Gannett Digital Ventures Group, the advertising technology services arm of Gannett (parent company of USA Today). Fagel is a frequent industry speaker and published contributor across influential marketing, digital and technology press including Fast Company, Ad Age, TechCrunch, Venture Beat, Huffington Post and Entrepreneur.
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Epsilon? is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant?, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ AffiliateTM, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Agency Network, #1 Largest U.S. Agency from All Disciplines, #1 Largest U.S. CRM/Direct Marketing Agency Network and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data? company. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.
Conversant? is the digital media arm of Epsilon and a leader in personalized digital marketing. We help the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and one of the world's largest affiliate marketing networks—CJ Affiliate?—all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit www.lonp2.com.