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          for Auto

          Know what moves people to buy cars, and build stronger connections between them and your dealers.

          We support the needs of every marketer

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            Sales: Drive vehicle sales with existing customers and in-market prospects.

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            Service & Accessories: Promote dealers’ service and accessory sales based on location and spending.

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            Dealer Support: Grow dealers’ loyalty by enhancing their marketing efforts.

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            Recalls: Facilitate recalls with online and mobile messages to owners and orphaned VINs.

          Get the latest insights on Auto

          Goals we'll help you reach

          • Increase dealer sales

          • Maintain owner loyalty

          • Drive dealer repairs & maintenance

          • Maximize your marketing spend

          Drive Sales Conquesting

          The partnership between manufacturers and dealers is critical to driving sales. We’ll help you align the stars with media that’s personalized by consumers’ real-time behavior and dealer-level activity. Reach car owners based on OEMs and vehicle purchases, and build awareness to earn new test drives and sales.

          SEE AN EXAMPLE

          Bring Service Orders to Your Dealers

          Retaining service business after car sales is critical to your dealers’ profitability. We’ll help them reach car owners seeking service and accessories from independent locations and your competitors. Relevant, personalized offers will remind them why they made the right choice, and keep them coming back—growing loyalty for your brand as well as the dealer.


          Optimize Dealership Marketing

          Enhance your dealers’ marketing campaigns, sales events and seasonal activities. We’ll help you build cohesive experiences online and offline, personalized and integrated with dealers’ email and direct mail strategies. You’ll maintain customers’ connections with your brand amid dealership relocations and closings.

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          How we're different

          • Longer, More Accurate Connections

            Identify people who are in-market to buy cars, and reach them for years across all their devices and channels, throughout the customer lifecycle.

          • Better Conversations Across Channels

            Find customers online to continue email and direct mail conversations, and personalize based on their local dealers and auto-buying criteria (including make, model and body style).

          • More Transparent Measurement

            Get full visibility into your campaign’s performance, including dealer-level reach and cross-device analysis and reporting.

          Our Solutions by the Numbers

          With leading-edge identity-management technology, industrial-strength data science and deep brand intelligence, we enable marketers to make every interaction count.

          • Personas
            200M+ real people you can message online today

          • Reach
            80% of people stay reachable after two years

          • Profile Attributes
            7,000+ online and offline profile attributes

          • Profile Match
            96% accuracy at matching people to their devices

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            Unrivaled real-time understanding of your auto owners

          Ready to take our smarter, more efficient marketing solutions for a test drive?

          Contact us